3 Steps To Newsletter Success

If you are able to implement only one single marketing method for your business – one valuable resource that can make the biggest difference in your business and your income – put out an email newsletter.



It won’t cost you a lot of money. It doesn’t have to take up a lot of your time. You don’t have to know all the technical aspects of it, so long as you’re willing to learn as you go along. All you have to know is what you already know. Your business and your clients.



A newsletter is the most effective way to attract the attention of the clients you’re trying to reach.



To get started, follow this sage advice from Julia Cameron, an adviser to writers: "Don’t get it right, get it written."



Aiming for perfection can be a major stumbling block in getting your newsletter done. Maybe you’re not up on the technology used to put out a newsletter. Don’t let that stand in your way. Don’t let the fact that you’re not a Pulitzer Prize writer stop you either.



Instead, concentrate on the people you’re writing the newsletter for and what they want to read.



The 80/20 rule is quite important here. Focus 80 percent of your attention on who you’re talking to and figuring out what they really want to read. Later, you can spend the other 20 percent of your time on the technical formatting and how to send the newsletter out to clients.



Ask …

There is one vitally important question to ask yourself when thinking about your newsletter: "Who am I writing for?" You’ll ponder long and hard about what you should write, but first you need to know who you’re writing for.



Next, you need to determine what your audience needs help with. Once you’ve answered both of these questions, deciding what you should write about will come quite naturally.



Write …

Now it’s time to just get started. Get your newsletter out of your head and onto a written page. Take some time to review your presentation, but don’t obsess about how it looks. It’s much better to have a plain newsletter with the right content than to have a beautifully formatted one that doesn’t speak to your readers.



Stay focused on what it’s saying to your audience.



Send …

If you spend a lot of time reworking and re-thinking your newsletter after you’ve written it, perfecting it and figuring out software, it’s going to take you a long time to send it out.



Once your newsletter is written, you need to get it into the hands of your audience – your potential clients are just a click away. You can only make a connection with them if you hit that "send" button.



That is when your subscriber list will grow. That’s how you’ll start receiving more feedback and know what your clients want from you.



Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com



If you do only one thing to start marketing your business this week, make it an email newsletter. It will make a huge difference to your business success!