Event Planning Helps When Caught In This Catch-22

When a client is thinking about hiring you, two major questions in their mind are: 'Can this person deliver what they say they can deliver?' and 'Will their approach work in our particular situation?'

The trouble is no client can really answer these questions until after they have hired you. And that's the catch 22. This is a major stumbling block which can delay if not totally grind the sales process to a halt.

You can probably think of situations with your own prospects where this is the case. It's a frustrating stalemate.

Yet there is a way out of this frustrating conundrum. Promoting your own training courses or seminars can help you avoid this stumbling block because it gives your prospective clients a chance to sample you at low cost and risk for both parties.

When I earned my living as a training consultant to major organizations I found that many of the contracts I won started when an employee from that company attended one of my public seminars or training courses.

Not only did this give them a chance to experience my approach and get to know me personally, they also got to test out my ideas and techniques.

That same employee became an enthusiastic internal champion who was able to open doors to that organization from the inside.

So running your own events will not only bring in positive cash flow but can also give you a chance to showcase your expertise and have clients 'sample' your approach before they commit to hiring you and thus remove a major barrier to the sale.

Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. Visit her Event Money Machine Blog. You'll learn about an amazing new Telesummit. Tickets to this event are FREE – so join our priority notification list to be the first to know when they become available. http://eventmoneymachineblog.com