How Powerful Headlines Maximize Your Sales

What first catches your eye when you pick up a newspaper or magazine or when you pull up a website? My guess is that the big, bold letters printed across the top of the page first get your attention.



That is the primary purpose and goal of a headline - to grab the reader’s attention.



Creating headlines may take time, but it’s well worth your while to spend time getting your headline right. People won’t read the rest of your web page if they aren’t drawn in right from the beginning.



One way to accomplish this is to create a headline that declares a big, bold promise. Headlines are at their best when they reveal the relevance and benefits to the reader up front.



Make your biggest promise and state your best benefit right away, in your headline.



Be thrifty with the number of words in your headline. The fewer and the catchier, the better. While it’s easier to describe your offering in hundreds of words, people don’t have time or the attention to read more than a handful.



If headlines prove to be daunting for you, Headline Generator Pro is a program that can generate a variety of suggested headlines for your promotion very quickly. Based on your answers to four simple questions, it creates headlines using tested and proven headline structures. You may not like some of them, but others are real gems.



Major companies pay big money to marketing experts for catch words and phrases that will make people stop and take notice. This program will cost you a lot less and save you valuable time.



When you construct your headline, include a pre-head and a subhead. The pre-head is the line right at the top of the page that flags those people you are targeting. This line needs to be really relevant to your target audience. For example, "Attention: Trainers, speakers, coaches, consultants, and therapists."



You can also use terms that describe what your target market is currently experiencing in your prehead: "Attention: Frazzled, overworked working moms." "Attention: 50-somethings who are going through a life change."



The sub-head is a mini headline that comes after the main headline. It enables you to elaborate a bit more on the headline. Use the subhead to add in some extra information about your offering and establish your credibility



Your subhead should follow naturally from the headline, keep people reading, and lead them into the body of your squeeze page.



Take the time to create compelling headlines. Pay attention to what you say and how you say it in your headlines so that you will get your visitor’s attention. Once you have their attention, you can present the finer details of your offer. The more they read, the more they’ll want to be involved with you.



Bernadette Doyle created Client Magnets to help self-employed people solve one of their biggest business problems: attract a steady stream of clients http://www.clientmagnets.com