The Key To Effortless Client Attraction

Picture this image of two boys playing in a garden, trying to catch some birds.

One of the boys rushes around frantically with a net trying to catch the birds. Every time he gets close, the birds fly away. There’s lots of squawking, and feathers flying. The other boy stands quietly, holding out some birdseed.

One boy is trying very hard, and is probably exhausted, while the other hardly seems to be working at all.

Which one will get the results he’s looking for?

Instinctively you know it’s the boy with the birdseed who will be more effective, and a lot less sweaty.

When it comes to marketing and trying to attract clients, you want to act more like that second boy. Unfortunately, though, most people tend to act more like the first.

A lot of the things you might be doing, that are considered to be traditional marketing techniques, might actually be counterproductive. You could well be chasing people away.

Effective marketing techniques used on the wrong market will only provoke resistance, and build defensiveness. You could be running after people, figuratively speaking, with barrages of email, rounds of cold calls and direct mailings, and quite possibly be achieving the exact opposite of what you want.

For example, no matter how effective cold-calling may be for me or someone else, if you detest doing it, your negativity will prevent it from being effective for you.

Even if you are using marketing techniques that are proven to attract clients, if you do them with the negative energy of chasing – if you give off the sense that you are giving simply in order to get - you will end up like the boy who is chasing the birds. Tired and without any bird in the hand.

You want to break down the barriers between you and your prospective clients, not create more of them.

Make sure that the things you are doing marketing-wise, both online and offline, will attract clients to your business. Doing what everyone says is the right thing, but doing it with the wrong energy, won’t produce results. Do the things that feel right to you. That will bring the positive energy into your marketing, and your clients will feel it.

You’ll know when you’re being a client magnet because it will feel easy. It should feel enjoyable, and you will have an abundance of clients.

Bernadette Doyle specializes in helping entrepreneurs attract a steady stream of ideal clients. If you want to get clients calling you instead of you calling them, sign up for her free weekly e-zine at http://www.clientmagnets.com