Why Finding Your Niche Market is the Best Way to Attract Corporate Clients

Now I know the thought of specializing horrifies some of you. You're probably saying something like: "I don't want to specialize. I like having variety. I like doing different things. I can't possibly nail myself down to just one thing." I can relate. I'm just like that. But I also discovered that just focussing on one specific niche market can win you a lot more corporate customers. Rather than limit your options it can actually open up a lot more business opportunities.

In terms of business to business eCommerce, it is amazing what opportunities crop up. Once you have built up some relationships and become known as an expert there are often invitations to expand your scope of services.

Your Evolving Niche Market

In time your niche market may evolve. When I started out I focussed on training people on effective cold calling strategies. That was my niche market. Then I discovered a better way to build a client list and now teaching businesses how to attract customers is a niche market. Your niche market doesn't need to be set in stone, but you do need to know what you are expert at.

What makes you an Expert?

Do you get a badge and certificate after so many years of working experience that suddenly labels you an expert? Or is it something that you need to claim and then work on making visible enough to attract corporate customers?

When I started out in my business I had a bit of a bumpy start. It wasn't that easy to sell myself as an expert when no-one even knew who Bernadette Doyle was. But I wasn't going to give up. I knew how to win new business and that I could teach my strategies to others. I simply had to become that expert. At the time I was young and possibly arrogant enough to make it work. The biggest part was deciding: "This is what I want, so I am going to start acting like I am an expert on this topic." It is amazing how when you do that, people start to treat you like an expert.

Believing you are an expert helps you to approach your customers with a greater level of confidence. Most importantly it will attract customers to you. If you just try cold calling, it is you cold calling someone who may or may not want to listen to you. Is cold calling as effective? You have to do the convincing and it often feels like they are holding all the cards. But all of that changes when you become an expert in a business niche market.

Attracting Corporate Customers

A director from an international company gave me a call one day. He'd heard about me from two different sources and in his mind that confirmed me as an expert. He wanted me to train his employees around the world on phone skills. It was an absolute dream opportunity and he had come to me. The best part was that when he called we could have a normal two-way business conversation. I didn't need to sell my skills. I just needed to qualify the scope of the project. When customers contact you they are already pre-sold. It makes growing your business that much easier. With each corporate account you land your expertise grows and your client list grows. This is the difference being an expert can make to your business.

Bernadette Doyle offers a free online small business marketing resource where you can learn how to WIN lucrative contracts and turn your small business into a Corporate Client magnet!

Access free marketing tips here: http://attractcorporateclients.com/